Econometrica

Journal Of The Econometric Society

An International Society for the Advancement of Economic
Theory in its Relation to Statistics and Mathematics

Edited by: Guido W. Imbens • Print ISSN: 0012-9682 • Online ISSN: 1468-0262

Econometrica: Jan, 2025, Volume 93, Issue 1

Seeding a Simple Contagion

https://doi.org/10.3982/ECTA22448
p. 71-93

Evan Sadler

I propose a method for selecting seeds to maximize contagion. First, fit a random graph model using a coarse categorization of individuals. Next, compute a seed multiplier for each category—this is the average number of new infections a seed generates. Finally, seed the category with the highest multiplier. Relative to the most common methods, my approach requires far less granular data, and it consumes less computing power—the problem scales with the number of categories, not the number of individuals. I validate the methodology through simulations using real network data.


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Supplement to "Seeding a Simple Contagion"

Evan Sadler

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